Collin Hughes


The sneaker industry has reached its pinnacle of competition. It's a boon for consumers who have a range of footwear spanning multiple sportswear giants to the small guys. This has been coupled with an increasingly quantified world that has influenced how brands approach their craft. Footwear was once a combination of performance and aesthetics, where the aesthetics represented a skillful art. Now, that task is increasingly rooted in analysis and less about intuition. We spoke with several different people representing their own take on the current process towards sneaker design and where they see the future of the industry.